California Privacy Notice

Last updated: May 1, 2026  •  Effective under CCPA / CPRA  •  HMX Technology Media LLC

1. Scope

This California Privacy Notice applies to personal information collected from California residents by HMX Technology Media LLC in connection with the operation of hmxtechnology.com. It supplements and should be read in conjunction with our general Privacy Policy.

2. Categories of Personal Information Collected

In the preceding 12 months, HMX Technology has collected the following categories of personal information from consumers:

• Identifiers: Name, email address, IP address, device identifiers, and cookie IDs.
• Internet or other electronic network activity: Browsing history on our Site, pages viewed, time spent, referral sources, and interaction data.
• Professional or employment-related information: Job title or role, submitted voluntarily through forms.
• Inferences: Inferences drawn about consumer preferences based on browsing and interaction behavior, used to improve content relevance.

We do not collect sensitive personal information as defined by the CPRA (Social Security numbers, financial account details, geolocation, biometric data, or health information).

3. Purposes for Collection

We collect the categories of information listed above for the following business purposes:

• Providing and improving the Site and newsletter service
• Responding to contact form submissions
• Sending requested newsletters and communications
• Distributing sponsored communications where you have provided explicit consent
• Analyzing website traffic and user behavior to improve content quality
• Detecting and preventing fraud or security incidents
• Complying with legal obligations

4. Sources of Personal Information

We collect personal information from the following sources:

• Directly from you: Through forms, newsletter sign-ups, and direct communications.
• Automatically from your device: Through cookies and similar tracking technologies when you visit the Site.
• From advertising partners: Attribution and segment data from networks including Outbrain, consistent with their privacy policies.

5. Disclosure of Personal Information

In the preceding 12 months, HMX Technology has disclosed personal information to the following categories of third parties for business purposes:

• Email service providers (for newsletter delivery)
• Analytics providers (anonymized traffic data)
• Advertising partners and sponsors (where explicit consent was provided at point of form submission)
• Advertising distribution networks (e.g., Outbrain) for campaign measurement

6. Sale or Sharing of Personal Information

We do not sell personal information for monetary consideration.

However, under the broad CPRA definition, sharing personal information with advertising partners for cross-context behavioral advertising purposes may constitute "sharing." Where such sharing occurs, it is disclosed at the point of data collection. California residents have the right to opt out of such sharing. To exercise this right, contact us at [email protected] with the subject line "California — Do Not Share My Personal Information."

7. California Consumer Rights

As a California resident, you have the following rights under CCPA/CPRA:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of personal information we have collected, subject to certain exceptions (e.g., information needed to complete a transaction you requested).
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sharing: You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising purposes.
• Right to Limit Use of Sensitive Personal Information: As noted above, we do not collect or use sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. You will not be denied services, charged different prices, or provided a different level of service for exercising your California privacy rights.

8. How to Submit a Request

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected] — include "California Privacy Request" in the subject line
• Subject line for opt-out: "California — Do Not Share My Personal Information"

We will verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days. If we require more time, we will inform you in writing and may extend the response period by a further 45 days where reasonably necessary.

You may designate an authorized agent to submit requests on your behalf. Authorized agents must provide written authorization from you and verify their own identity.

9. Shine the Light

California Civil Code Section 1798.83 ("Shine the Light") allows California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes without your consent. For Shine the Light requests, contact [email protected].

10. Changes to This Notice

We may update this California Privacy Notice periodically. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage California residents to review this Notice periodically.

11. Contact

For California privacy requests or questions: [email protected]